Connected TV Advertising
Put Your Business on the Big Screen
Reach selected local households with full-screen video advertising across supported streaming TV inventory without buying an oversized traditional cable market.
Receive a preliminary audience estimate, targeting approach, and recommended campaign structure.
CTV campaigns available for businesses serving DuPage, Kane, Kendall, and Will counties.
How It Works
What Is Connected TV Advertising?
Connected TV advertising places video commercials within ad-supported programming watched through internet-connected televisions and streaming devices. It gives local businesses access to the living-room screen with more flexible geographic and audience planning than many broad traditional TV buys.
Delivery, reach, frequency, and completion are measured through the campaign platform rather than estimated from viewership panels.
Why CTV
A More Focused Way to Advertise on TV
CTV lets a local business run video advertising on the television screen with geographic and audience parameters that traditional cable does not offer.
Managed Process
From Audience Plan to Big-Screen Delivery
Three stages. Each one builds on the last.
Define the Audience
We review your markets, customer profile, and objectives to identify the geographic parameters and audience characteristics available for your campaign. You receive a preliminary audience estimate and campaign approach before committing to a budget.
Prepare the Commercial
DDM reviews existing video assets for CTV suitability or discusses a production approach. Creative scope, revisions, requirements, and any fees are confirmed before the campaign goes live. An effective spot is typically 20 or 30-seconds.
Launch and Measure
The campaign goes live across eligible streaming inventory with confirmed parameters. Monthly reporting covers impressions, estimated or measured reach, frequency, video completion, and geography so you can see how the campaign was delivered.
Campaign Illustration
See a Local CTV Campaign Take Shape
A local home-services business wants to build awareness among homeowners in three priority markets.
Final audience size, inventory, pricing, and delivery projections depend on geography, audience parameters, availability, budget, and campaign dates.
Creative Support
Don't Have a TV Commercial? We Can Help.
DDM can evaluate existing video assets, adapt appropriate material for television viewing, or discuss developing a concise commercial designed for the CTV format.
Creative scope, revisions, production requirements, and any additional fees are confirmed before the campaign launches. An effective CTV commercial is typically 20 or 30-seconds and built for a viewer watching on a television screen.
DDM evaluates whether current video assets meet CTV technical and format requirements.
Where existing content is close but needs adjustment, DDM can discuss what changes are appropriate.
For businesses starting without a video asset, DDM can discuss production options that fit the CTV format and budget.
A clear, attention-holding opening that establishes what the business does.
The central reason to choose this business, shown concisely.
Business name, offer if applicable, and what to do next.
Sample structure only. Actual creative, timing, and approach are confirmed with DDM before production.
Measurement
See How Your Campaign Was Delivered
Reporting can include impressions, estimated or measured household reach, frequency, video completion, geography, and other available campaign indicators. Exact metrics depend on the platform, inventory, and methodology.
Reports delivered in plain language
How many times the commercial ran across the campaign period and participating inventory.
Approximate household reach based on platform methodology. Exact measurement approach depends on inventory and platform.
How many times, on average, a household in the audience was exposed to the commercial during the campaign.
The percentage of impressions where playback reached the end of the ad duration under the applicable platform methodology.
Completion note: Video completion measures playback through the ad duration under the applicable methodology. It does not prove viewer attention, recall, or purchase intent.
Why DDM
Big-Brand Capability. Local-Market Focus.
DDM brings audience planning, television-ready creative support, campaign delivery, and plain-language reporting together for local businesses. The same approach used by larger regional advertisers, applied to the markets and budgets that matter to you.
We know the communities, competitive landscape, and audience characteristics across DuPage, Kane, Kendall, and Will counties. Audience and geographic decisions are grounded in local context.
DDM can review existing video assets, adapt appropriate material, or discuss production options. You do not need a separate production agency to start.
CTV campaigns can complement DDM's indoor digital billboard network, putting your brand on the television screen at home and on venue screens when audiences are out in the community.
Common Questions
Connected TV Advertising Questions
Connected TV advertising places video commercials within ad-supported programming watched through internet-connected televisions and streaming devices. It gives local businesses access to the living-room screen with more flexible geographic and audience planning than many broad traditional TV buys. Delivery, reach, frequency, and completion are measured through the campaign platform rather than estimated from viewership panels.
Your commercial can appear within ad-supported streaming content accessed through smart TVs and connected streaming devices. Exact placement depends on the approved media plan, available inventory, and platform agreements at the time of the campaign. DDM does not guarantee placement on any specific streaming service or network.
Audiences are built using available geographic parameters, such as county or zip code, combined with demographic and interest characteristics available through the media platform. Options and precision vary by platform, inventory, and applicable requirements. DDM works with you to identify the audience parameters that best reflect who you want to reach and where your business operates.
DDM can review existing video assets to evaluate whether they are suitable for a CTV campaign, or discuss a production approach if you do not have a commercial ready. Creative scope, revisions, production requirements, and any additional fees are confirmed before the campaign launches. An effective CTV commercial is typically 20 or 30-seconds and designed for a viewer watching on a television screen.
Reporting can include impressions delivered, estimated or measured household reach, average frequency, video completion, geography, and other available campaign indicators. Exact metrics depend on the platform, inventory, and methodology. Video completion measures playback through the ad duration under the applicable methodology. It does not prove viewer attention, recall, or purchase intent.
Budget and timing depend on audience size, geographic coverage, available inventory, creative length, frequency objective, and campaign goals. DDM prepares a preliminary audience estimate and campaign approach so you can evaluate options before committing to a budget. There is no minimum stated here because it depends on your specific market and objectives.
CTV pairs naturally with indoor billboard advertising to extend your brand across both home screens and local venue screens.
Free Audience Plan
See Which Streaming Audiences Fit Your Business
DDM will prepare a preliminary audience estimate and campaign approach based on who you want to reach and where your business operates.
DDM plans Connected TV campaigns for businesses serving DuPage, Kane, Kendall, and Will counties.
Request Your CTV Audience Plan
Start with a complimentary 15-minute planning conversation. No commitment required.
Get My Free CTV Audience PlanNo commitment. A real team member will respond.