BE SEEN LOCALLY
Choose available screens in the communities your business serves.
LOCAL INDOOR DIGITAL ADVERTISING
WHAT IS INDOOR DIGITAL BILLBOARD ADVERTISING?
Indoor digital billboard advertising places advertisements on commercial-grade screens inside local businesses, where customers encounter them while they wait, shop, dine, exercise or spend time with family.
Unlike a roadside billboard that someone passes once, an indoor advertisement can appear several times during the same visit and again when the customer returns.
With DDM, you choose available screens in the communities you serve. We create your full-motion advertisement and manage the campaign.
34 SCREENS ACROSS 33 VENUE PARTNERS · 18 SCREENS IN NAPERVILLE
WHY LOCAL VISIBILITY MATTERS
CUSTOMERS OFTEN CHOOSE THE BUSINESS THEY RECOGNIZE.
A customer may not need a dentist, contractor, restaurant or fitness studio today. But when that need appears, familiar businesses are more likely to enter the consideration set.
Indoor advertising helps your business become familiar before the customer starts searching. Your message appears in local places your potential customers already visit.
BUILD FAMILIARITY
Repeated appearances help customers become familiar with your name and offer.
PROMOTE WHAT MATTERS
Feature a service, promotion, event or reason to contact your business.
SIMPLE FROM THE START
YOU CHOOSE THE SCREENS. DDM HANDLES THE REST.
CHOOSE YOUR LOCATIONS
Select available DDM screens based on the communities and venues you want to reach.
WE CREATE YOUR ADVERTISEMENT
DDM creates a professional 20-second full-motion advertisement around your campaign goal.
YOUR ADVERTISEMENT GOES LIVE
Your advertisement is scheduled once during every 15-minute screen loop.
WE MANAGE THE CAMPAIGN
DDM manages screen delivery and includes quarterly creative updates.
15-MINUTE LOOP · 4 SCHEDULED PLAYS PER HOUR · APPROXIMATELY 1,500 MONTHLY PLAYS PER SCREEN
Approximately 1,500 monthly plays is a network average per screen and advertising slot, not a guaranteed minimum. Delivery varies with venue operating hours and screen availability.
A REAL LOCAL NETWORK
PUT YOUR BUSINESS INSIDE PLACES LOCAL CUSTOMERS ALREADY VISIT.
DDM operates 34 screens across 33 venue partners in DuPage, Kane, Kendall and Will Counties. Eighteen screens are in Naperville.
The screen and venue totals differ because one venue has two screens at separate counters.
The network includes ice rinks, urgent care centers, grocery stores, car washes, fitness studios, restaurants, a children’s museum, martial arts and youth sports facilities, pet supply retail and family entertainment venues.
CLEAR DELIVERY REPORTING
PLAYS ARE COUNTED. IMPRESSIONS ARE MODELED.
WHAT IS A PLAY?
A play is one scheduled appearance of an advertisement on one screen. The system logs that appearance.
WHAT IS AN IMPRESSION?
An impression is an estimated opportunity to see an advertisement based on factors such as venue traffic and dwell time. It is not a confirmed view or a counted person.
DDM uses advertising plays to describe scheduled delivery. A play confirms that the advertisement appeared. It does not claim that every person inside the venue watched it.
MORE THAN SCREEN PLACEMENT
YOU DON’T NEED AN AD TEAM TO GET STARTED.
DDM creates and manages the campaign, so you do not need to design the advertisement or coordinate with individual venues.
- Professional full-motion ad creation
- Placement on selected available screens
- Logged advertising plays
- Complete campaign management
- Quarterly creative updates
- Category protection when available and included in the agreement
Not sure which screens fit your market? DDM will help you compare current screen locations and confirm category availability.
For more campaign details, review our advertiser information.
For loop structure, campaign planning and network evaluation, read the complete guide.
See how indoor screens compared with outdoor billboards serve different local advertising goals.
QUICK ANSWERS
COMMON QUESTIONS ABOUT INDOOR DIGITAL BILLBOARD ADVERTISING
What Is Indoor Digital Billboard Advertising?
Indoor digital billboard advertising places advertisements on commercial-grade screens inside local businesses. Customers encounter the advertising while they wait, shop, dine, exercise or spend time inside the venue.
How Is It Different From an Outdoor Billboard?
Outdoor billboards reach people as they travel past a location. Indoor screens reach stationary customers and can present the advertisement more than once during a visit.
What Is an Advertising Play?
A play is one scheduled appearance of an advertisement on one screen. DDM logs advertising plays as a record of scheduled delivery.
How Often Does an Advertisement Appear?
A DDM advertiser holding one slot is scheduled once during every 15-minute loop, or four times per hour while the venue and screen operate. Across the network, that averages approximately 1,500 monthly plays per screen and slot, but it is not a guaranteed minimum.
Where Are DDM Screens Located?
DDM operates 34 screens across 33 venue partners in DuPage, Kane, Kendall and Will Counties. The network includes restaurants, fitness studios, medical facilities, grocery stores, car washes, recreation facilities and other places where local customers spend time.
BE SEEN BEFORE CUSTOMERS NEED YOU
SEE WHICH LOCAL SCREENS FIT YOUR MARKET.
Tell us which communities you want to reach. We’ll review current screen locations, confirm category availability and recommend a practical starting point.
No commitment. A DDM team member will contact you within one business day.