Pay-Per-Click
High-Intent Targeting, High-Value Results: Classic Roofing's PPC Success Story
51x
Return on Ad Spend
$50,000
Contract Value
$980.31
Total Ad Spend
7.5%
Click-Through Rate
About the business
Business description as supplied with the case study.
Classic Roofing operates in Columbia, SC with over 20 years of roofing expertise. They specialize in roof installations, repairs, replacements, and maintenance, using high-quality materials to ensure long-lasting protection. GAF-certified services include gutters, siding, and fascia work with complimentary inspections and lifetime warranties.
The Challenge
Classic Roofing needed a reliable way to generate high-quality leads in a competitive roofing market where ad spend can quickly be wasted on low-intent clicks. The objective centered on reaching actively searching homeowners rather than casual browsers, minimizing wasted budget.
The Solution
A highly targeted PPC campaign was developed using high-intent 'Roofing Services' keywords to capture users who were ready to take action. The strategy emphasized relevance optimization and audience targeting to prioritize qualified traffic.
The Results
The campaign delivered a major win by converting a single lead into a $50,000 roofing contract. With modest ad investment of $980.31, the focused strategy generated substantial revenue — a 5,100% return on ad spend — demonstrating targeted timing effectiveness.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.