DELIVERY REPORTING
KNOW WHAT YOUR CAMPAIGN ACTUALLY DELIVERS.
See where your ad runs, how delivery is counted, and which audience figures are estimates, before you commit.
HOW DELIVERY WORKS
YOUR AD RUNS ON A FIXED, 15-MINUTE LOOP.
DDM screens operate on a fixed 15-minute advertising loop that repeats four times per operating hour.
A selected screen averages approximately 1,400 ad plays per month across the DDM network. This is a network average, not a guaranteed minimum.
Monthly play totals are approximate and vary with venue operating hours, selected screens, campaign timing, and current scheduling.
WHY REPEATED VISIBILITY MATTERS
STAY VISIBLE BEFORE THE CUSTOMER NEEDS YOU.
Your ad appears on screens inside local businesses and venues people already visit. Repeated exposure helps your business become more familiar over time, so your name is easier to recognize when a customer is ready to make a decision.
BOOST LOCAL VISIBILITY
Put your business in front of people spending time in the communities you serve.
BUILD FAMILIARITY THROUGH REPEAT EXPOSURE
Repeated appearances give customers more opportunities to recognize your name before they need your product or service.
STAY TOP-OF-MIND
Keep your business visible during everyday routines instead of relying on a customer to discover you only after they begin searching.
APPEAR INSIDE TRUSTED LOCAL VENUES
Your message runs inside businesses and community locations customers already choose to visit.
PLANNING CONTEXT
SOME AUDIENCE FIGURES ARE ESTIMATES.
Audience estimates help describe the environment around a placement and can be useful when planning a campaign. DDM keeps these figures separate from directly counted ad delivery.
ESTIMATED VENUE TRAFFIC
Describes modeled or provided information about visitor activity at a participating venue. It helps provide placement context but is not a count of people who saw a specific advertisement.
ESTIMATED IMPRESSIONS
Describes potential audience exposure based on estimated audience information and scheduled delivery. It is useful for planning but is not the same as a directly counted ad play.
DWELL TIME
Describes how long visitors may typically spend in a venue. It helps explain the opportunity for exposure but does not prove that a visitor saw or paid attention to an advertisement.
COUNTEDApproximately 47,000 ad plays per month across the network
ESTIMATEDApproximately 175,000 monthly visitors across 33 venue partners
MODELEDApproximately 640,000 monthly advertising impressions
The visitor figure is assembled from individual assessments of each venue in the network, not from a single traffic estimate applied across all locations. Average visit duration across the network is approximately 55 minutes. Against a 15-minute advertising loop, that is roughly three and a half opportunities for an advertisement to appear during a single visit. Multiplying estimated visitors by that figure produces the modeled impression number. The model is published so it can be checked.
DDM reports what is directly counted: ad plays, the screens they ran on, and the period covered. Audience estimates sit alongside that as planning context, clearly labeled.
QUESTIONS, ANSWERED
DELIVERY REPORTING FAQS.
How often does my advertisement appear?
DDM screens operate on a fixed 15-minute loop that repeats four times per operating hour. A selected screen averages approximately 1,400 ad plays per month across the DDM network. This is a network average, not a guaranteed minimum.
What is the difference between an ad play and an impression?
An ad play is one scheduled appearance of your advertisement on one screen. Plays are logged and reported. An impression is an estimate of potential audience exposure based on audience information and scheduled delivery. Ad plays are counted delivery. Impressions are modeled estimates.
What does DDM report, and how often?
DDM reports scheduled campaign delivery for the screens included in your campaign and the reporting period being reviewed. Reporting identifies where the campaign ran and the scheduled ad plays associated with those selected screens. Reporting timing is based on the campaign and reporting arrangement.
Are audience or impression figures guaranteed?
No. Audience and impression figures are estimates used to provide planning context. DDM does not present them as unique viewers, guaranteed attention, guaranteed calls or sales, or directly observed ad exposure.
CLEAR REPORTING
CLEAR DELIVERY. NO INFLATED NUMBERS.
Tell us the market you want to reach, then see how campaign delivery is reported.
VIEW CURRENT ADVERTISING RATES AND SCREEN PLANS