400%
Increase in Articles Ranking
71%
Increase in Keyword Rankings
714%
Growth in Content Impressions
26
SEO Articles Published
About the business
Business description as supplied with the case study.
The Crew Janitorial is a trusted commercial cleaning and janitorial company with over 39 years of experience in the Denver Metro Area, specializing in office cleaning, floor care, carpet cleaning, and day porter services, delivered by fully trained and background-checked staff. They are committed to providing consistent, high-quality results and reliable service, helping businesses maintain clean, professional spaces so they can focus on their daily operations.
The Challenge
The Crew Janitorial needed to establish a strong online presence in a competitive commercial cleaning market with little existing SEO foundation. The website had limited keyword rankings, low content visibility, and minimal authority, making it difficult to appear in search results for high-intent services like janitorial services and office cleaning. Without a structured SEO strategy in place, the business risked missing valuable organic traffic opportunities and struggled to gain traction against established competitors.
The Solution
The Essentials Package SEO strategy was implemented using the SOS framework, focusing on consistent content creation, keyword clustering, and on-page optimization. A total of 26 SEO-optimized articles were published within the first month, targeting core service categories such as business cleaning, janitorial services, and office cleaning. Each article was strategically written to align with search intent and improve visibility for both general and location-based keywords. This approach created a scalable content system designed to build topical authority and drive consistent growth over time.
The Results
Within the first 30 days, The Crew Janitorial experienced significant SEO growth across all key metrics. Articles ranking increased by 400%, demonstrating strong indexing and early traction in search results. Keyword rankings improved by 71%, expanding the website’s presence across multiple relevant searches. Content impressions surged by 714%, increasing from 176 to 1,432 and reflecting a major boost in search visibility. These results confirm that the Essentials SEO strategy successfully established a strong foundation for continued organic growth.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.