Google Business Profile
Year-Over-Year Growth: How GBP Management Drove Local Engagement for HOT Yoga on the Island
59%
Increase in Website Clicks (year 1)
64%
Increase in Direction Requests (year 1)
37%
Increase in Calls (year 2)
319
Highest Direction Requests (Year 3)
About the business
Business description as supplied with the case study.
HOT Yoga on the Island is a locally owned studio in Merritt Island, FL, offering traditional hot yoga, Yin Yoga Therapy, kids’ classes, and Hot F.I.T.: fun, innovative training (yoga + HIIT). Since 2002, they’ve built a strong wellness community through certified instruction and local initiatives like beach clean-ups with Keep Brevard Beautiful.
The Challenge
HOT Yoga on the Island had a strong community presence and a unique set of offerings, but their Google Business Profile (GBP) was not fully optimized to reflect their brand or attract new students. From March to May 2021, before dedicated GBP management began, the studio saw limited engagement through their listing, with only 989 website clicks, 68 calls, and 124 direction requests. Despite having a loyal base, the business needed better online visibility to reach new audiences and remain competitive in a wellness market increasingly influenced by local search.
The Solution
In July 2021, consistent and strategic Google Business Profile management was implemented. This included frequent updates with high-quality photos, class schedules, promotional content, keyword-optimized descriptions, and timely responses to reviews. By enhancing the GBP listing and keeping it active, HOT Yoga on the Island began appearing in more local search results. The strategy focused on showcasing the studio’s community involvement, unique yoga offerings, and long-standing presence in Merritt Island, helping convert online interest into real-world visits.
The Results
Over the course of four years, the GBP management strategy significantly improved the studio’s local visibility and user engagement. In the first year alone, website clicks jumped by 59%, direction requests increased by 64%, and calls rose by 10%. The second and third years sustained this growth, with a notable 37% increase in calls and a 39% rise in direction requests in year three. Although website clicks began to taper in the fourth year, overall metrics remained well above pre-management levels, highlighting the lasting impact of an optimized and well-maintained GBP strategy.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing. This study reports marketing performance only. It makes no claim about any health product, treatment or outcome.