Indoor Billboards
From New Brand to Local Authority: The Impact of Indoor Billboards on Nautilus
1500
Ad plays per month per location
15%
increase in website clicks & phone inquiries
5%
increase in inquiries & engagement
About the business
Business description as supplied with the case study.
Nautilus Water and Mold Damage provides reliable and stress free restoration services by guiding customers through every step of the process, offering expert support, insurance communication assistance, and a wide range of specialized services designed to address the unique challenges of Arizona’s climate while ensuring safety, cleanliness, and peace of mind.
The Challenge
Nautilus Water and Mold Damage entered a highly competitive restoration market as a new brand with no existing digital footprint. They needed to establish credibility immediately, build awareness in their service areas, and reach customers who often make decisions quickly during stressful property damage situations. Without strong branding, a functional website, or local visibility, the company faced the challenge of standing out among well known restoration providers while trying to generate leads as a new business.
The Solution
A complete launch strategy was developed for Nautilus that focused on giving the brand an instant and professional presence. A polished logo and user friendly website were developed to create trust and authority from day one. Their Google Business Profile was optimized and actively managed to help them appear in local search results where homeowners typically look for urgent restoration help. The centerpiece of the strategy was a highly targeted indoor billboard campaign that began with 20 high traffic locations, delivering consistent ad plays each month to maximize visibility. As awareness grew, the campaign expanded to more than 50 locations, increasing brand reach and creating repeated exposure for the Nautilus name.
The Results
The indoor billboard campaign generated immediate traction for the newly launched business. In the first phase, Nautilus saw a 15% increase in website visits and phone inquiries, showing strong engagement from local audiences. After expanding the campaign to additional locations, inquiries rose by another 5%, strengthening the company’s lead flow and brand recognition. Combined with a strong digital foundation and consistent visibility, Nautilus quickly established itself as a trusted restoration service provider in the community and saw measurable growth within its first year.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.