Social Media Ads
Health Podcast Ranks in Top 5% of Worldwide Podcasts as a Result of Meta Ads
10,000
Total Podcast Downloads
Top 5%
Ranking Among Podcasts Worldwide
2,000
Weekly Downloads (Post-Campaign 2)
$0.46
Cost Per Click
About the business
Business description as supplied with the case study.
The OhOhOhZempic Podcast, hosted by Dr. Josh Luke, explores the sensitive and rapidly evolving topic of weight loss and health. The show delivers expert-driven, engaging content designed to build trust and credibility with a health-and-wellness audience while navigating strict advertising regulations surrounding pharmaceuticals.
The Challenge
Promoting the OhOhOhZempic Podcast on social media presented challenges due to its sensitive topic of weight loss and strict advertising regulations surrounding pharmaceuticals. Dr. Josh's content had to navigate platform guidelines against unrealistic body standards while reaching the right audience without intrusive targeting. Establishing trust and credibility was crucial, and would require a balance of expertise and engaging content.
The Solution
Social Media Advertising was chosen as it offers precise targeting options ideal for reaching Dr. Josh Luke's audience. By leveraging platforms like Facebook and Instagram, the campaign could target users interested in health and wellness without explicitly mentioning Ohzempic. Through visually engaging content and informative teasers, the aim was to pique interest and drive downloads. Navigating the tricky subject of weight loss involved emphasizing overall health benefits rather than just weight reduction.
The Results
The results were remarkable: 10,000 downloads in just 3 months, with 2,000 downloads per week after the launch of the second campaign. The podcast ranked in the top 5% worldwide, showcasing its broad appeal. Additionally, the cost-per-click (CPC) was an impressive $0.46, indicating highly efficient advertising.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing. This study reports marketing performance only. It makes no claim about any health product, treatment or outcome.