Google Business Profile
Google Business Profile Optimization Increases Visibility and Customer Engagement
61.9%
Increase in Calls from Profile
291.4%
Increase in Profile Views
1,039.8%
Increase in Search Visibility
About the business
Business description as supplied with the case study.
Reliance Roof Troop, a roofing company based in Schererville, IN, significantly improved its online presence through strategic Google Business Profile (GBP) management. The company experienced substantial growth in search visibility, customer interactions, and lead generation in just six months.
The Challenge
Reliance Roof Troop struggled with limited online visibility and incorrect business listings across multiple platforms. Their Google Business Profile was underperforming, and an 88% error rate across directories made it difficult for customers to find accurate information.
The Solution
The Google Business Profile was optimized to boost visibility and engagement, with 73 directory listings (Apple Maps, Waze, Bing, Uber, Lyft) updated and the error rate reduced from 88% to 1.4%. By improving Google Search and Maps, rankings were boosted for key roofing keywords like 'Roofers Near Me' and 'Roof Leak Repair.' Review management was also enhanced, with weekly updates posted, high-quality project photos shared, and calls to action optimized to simplify customer contact.
The Results
After six months of optimization, Reliance Roof Troop saw a 61.9% increase in calls, a 291.4% rise in profile views, and a 1,039.8% boost in search visibility, appearing in over 1,060 roofing-related searches. These gains positioned them as a top local choice, driving consistent leads. Effective GBP management ensured they were easily found by customers searching for roofing services in Schererville, IN.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.