PLAYS ARE COUNTED
A play is one logged appearance of an advertisement on one screen.
INDOOR SCREENS VS OUTDOOR BILLBOARDS
INDOOR DIGITAL BILLBOARDS COMPARED TO OUTDOOR BILLBOARD NETWORKS
THE RIGHT CHOICE DEPENDS ON HOW YOU WANT LOCAL CUSTOMERS TO NOTICE YOUR BUSINESS.
Outdoor billboards reach people as they drive past. DDM screens reach customers while they wait, eat, shop, exercise and spend time inside local venues.
One format emphasizes broad passage. The other creates repeated exposure in specific communities.
34 SCREENS ACROSS 33 VENUE PARTNERS · 18 SCREENS IN NAPERVILLE
THE QUICK ANSWER
TWO FORMATS. TWO DIFFERENT MARKETING JOBS.
Neither format is right for every campaign. The better choice is the one that matches where your customers are and how you want them to encounter your business.
| What Matters | DDM Indoor Screens | Outdoor Billboards |
|---|---|---|
| Audience | Stationary inside a venue | Moving along a roadway |
| Exposure | Repeated during a visit | Usually one brief pass |
| Location control | Select individual venues and communities | Select a roadway location |
| Delivery unit | Logged advertising plays | Modeled traffic and audience estimates |
| Creative | Full-motion advertising created and managed by DDM | Depends on digital or printed placement |
| Typical fit | Local recognition in defined communities | Broad regional awareness |
| Starting placement | $50 per month for one screen | Substantially higher |
For a business serving a few defined communities, venue-level placement can reduce the amount of coverage purchased outside its actual service area.
THE INDOOR DIFFERENCE
YOUR AD APPEARS WHILE CUSTOMERS HAVE TIME TO NOTICE IT.
A highway driver has only a few seconds to pass a billboard. A customer inside a restaurant, urgent care center, gym or family venue may remain in the same space long enough for the advertising loop to repeat.
DDM screens use a fixed 15-minute loop. An advertiser holding one slot is scheduled once per loop, four times per hour while the venue and screen operate.
15-MINUTE LOOP · 4 SCHEDULED PLAYS PER HOUR · APPROXIMATELY 1,500 MONTHLY PLAYS PER SCREEN
Approximately 1,500 monthly plays is a network average per screen and slot, not a guaranteed minimum. Actual delivery varies with venue operating hours and screen availability.
IMPRESSIONS ARE MODELED
An impression estimates an opportunity to see an advertisement. It is not a confirmed view or a counted person.
Outdoor Advertising in Naperville
Two Ways to Build Visibility Around Naperville.
A Naperville business researching outdoor advertising is usually trying to solve a straightforward problem: more local customers need to know the business exists.
Outdoor billboards address that problem through broad exposure along a roadway or travel corridor. Each driver passes the placement briefly, and audience delivery is estimated using accepted traffic and mobility data.
Indoor screens address the same visibility problem differently. They place the advertisement inside local venues where customers are stationary and may encounter the message repeatedly during a visit or across return visits.
Outdoor Billboards
Broad roadway visibility
Brief exposure during travel
Audience modeled from traffic data
Strong fit for regional awareness
DDM Indoor Screens
Venue-level placement
Repeated loop-based exposure
Advertising plays logged by the system
Strong fit for defined local markets
DDM operates 34 screens across 33 venue partners in DuPage, Kane, Kendall, and Will Counties, with 18 screens in Naperville.
Naperville screen locations include venue environments such as ice rinks, urgent care, grocery, car washes, fitness studios, restaurants, family entertainment, and youth sports.
For a business serving a defined local market, indoor screens provide venue-level placement and repeated exposure. For a business seeking broad visibility across a travel corridor or larger region, an outdoor billboard may be the more appropriate format.
Naperville screen placement starts at $50 per month for one eligible screen. Current screen and category availability must be confirmed before a campaign is proposed.
Where DDM Fits
Local Placement for Naperville and DuPage County Businesses.
DDM’s largest concentration of screens is in Naperville, with 18 screens operating inside participating local venues.
The complete network includes 34 screens across 33 venue partners in DuPage, Kane, Kendall, and Will Counties. Advertisers select individual screens or groups of screens based on the communities they serve.
DDM is a practical fit for businesses that depend on customers in Naperville, DuPage County, or another defined western suburban market and want repeated visibility inside selected local venues.
Outdoor billboards remain a practical option when the campaign requires broad roadway exposure, regional reach, or visibility along a specific travel corridor.
18 NAPERVILLE SCREENS · VENUE-LEVEL SELECTION · LOGGED ADVERTISING PLAYS
CHOOSE BY MARKETING GOAL
WHERE DO YOU NEED YOUR BUSINESS TO BE REMEMBERED?
OUTDOOR BILLBOARDS MAY FIT WHEN
- You need broad awareness across a large regional market.
- Your audience is defined by a roadway or travel corridor.
- One high-traffic location covers a meaningful share of your market.
- Total modeled reach matters more than repeated exposure in selected venues.
DDM INDOOR SCREENS MAY FIT WHEN
- Your business serves specific western suburban communities.
- Familiarity influences which local provider a customer chooses.
- You want to select individual venues or communities.
- You want logged advertising plays.
- You want DDM to create and manage the advertising.
- Category protection matters to your campaign.
Category protection may be available for an agreed screen or market area. If an eligible business secures the category, competing businesses cannot use the same protected placement during the agreed term. Availability must be confirmed against the current roster.
A MANAGED LOCAL CAMPAIGN
YOU CHOOSE WHERE TO APPEAR. DDM HANDLES THE CAMPAIGN.
Placement is only part of the service. DDM creates the full-motion advertisement, schedules it on the selected screens and manages delivery.
- Professional full-motion ad creation
- Placement on selected available screens
- Logged advertising plays
- Complete campaign management
- Quarterly creative updates
- Category protection when available and included in the agreement
Placement starts at $50 per month for one screen. Screen packs, broader network coverage and category protection are priced by scope.
Explore indoor digital billboard advertising, read the complete guide, review advertiser information, or view current screen locations.
MAKE THE COMPARISON LOCAL
SEE WHICH DDM SCREENS COVER THE COMMUNITIES YOU SERVE.
Tell us where your customers live and work. We’ll review current screen and category availability and help you decide whether indoor placement fits your campaign.
No commitment. A DDM team member will contact you within one business day.