INDOOR DIGITAL ADVERTISING,
EXPLAINED CLEARLY.

Ad creative is the finished message shown on a screen, including images, video, text and a call to action.

Why it matters: Clear creative gives customers one useful idea to remember when they need your service.

An ad play is one completed appearance of an advertisement on a digital screen.

Why it matters: Ad plays show how frequently your business is presented at a selected location. DDM placements average approximately 1,500 plays per month on each selected screen.

An advertiser is a business that runs its message on one or more DDM screens.

Why it matters: Advertisers choose locations and goals while DDM handles creative and campaign delivery.

An audience is the group of people likely to see a screen in a selected venue.

Why it matters: Knowing who spends time in a venue helps you choose locations that fit the customers you want to reach.

Brand awareness is how familiar people are with your business name and message.

Why it matters: Repeated local exposure can make your business easier to recognize when customers are ready to choose.

A call to action tells a customer what to do next, such as call, visit, book or ask about an offer.

Why it matters: A focused next step makes an ad easier to understand in the time a customer sees it.

A campaign is the planned combination of your ad, selected screens, schedule and campaign goal.

Why it matters: It keeps creative and placement working toward the same local business objective.

Campaign management is the ongoing work of preparing, placing and maintaining a screen advertising campaign.

Why it matters: DDM manages the moving parts so your business can focus on its day-to-day work.

Category availability indicates whether a business type can be placed on a selected screen or in a network area.

Why it matters: Availability can affect which locations are suitable for your campaign and should be confirmed before placement.

Category protection limits competing businesses within a defined screen location or network area.

Why it matters: It helps prevent your message from appearing alongside a direct competitor. Protection depends on the selected screen, business category and current availability.

Content rotation is the sequence in which approved ads and venue messages appear on a screen.

Why it matters: Rotation lets several messages share a screen while each receives scheduled appearances.

Cross-network advertising places a message across more than one participating DDM location.

Why it matters: It can help a business stay visible beyond one venue when a broader local presence fits the campaign.

Digital out-of-home advertising is advertising shown on digital screens in physical places outside a person’s home.

Why it matters: Indoor screens reach people during ordinary local activities instead of competing for attention on a phone.

Digital signage is a screen used to show changing visual information, promotions or advertising.

Why it matters: A professionally installed screen can support a clearer customer-facing environment while delivering planned content.

Dwell time is the amount of time customers typically remain inside a venue.

Why it matters: Longer visits create more opportunities for customers to notice and remember the content playing on the screen.

Frequency describes how often the same customer may have an opportunity to see an ad over a period of time.

Why it matters: Repeated appearances help a simple business message become more familiar.

A full-motion ad uses movement, changing visuals and on-screen text rather than one static image.

Why it matters: Motion helps attract attention and gives a business enough space to communicate a focused message over 20 or 30 seconds.

Geotargeting is selecting advertising based on a geographic area or the places people visit within it.

Why it matters: Local screen selection can help align your message with the communities you want to reach.

A host venue is a participating local business where a DDM digital screen is installed.

Why it matters: Host venues provide the real-world environments where customers see local advertising while eating, shopping, exercising, waiting or spending time in the community.

An impression is an opportunity for a person to see an advertisement.

Why it matters: Impressions describe possible exposure, while actual attention can vary by venue activity and dwell time.

An indoor digital billboard is a professionally installed screen that displays changing local advertising inside a venue.

Why it matters: It gives businesses a way to appear where local customers already spend time.

Indoor digital billboard advertising places professionally created ads on screens inside local venues.

Why it matters: DDM helps businesses choose locations, creates the advertising and manages the campaign.

Local advertising focuses a business message on the nearby communities it serves.

Why it matters: It can keep your business visible close to the customers most likely to visit, call or inquire.

Local screen placement is the selection of specific participating venues where an ad will run.

Why it matters: The right locations connect your message with the community and venue activity that fit your goal.

A media player is the device that securely delivers scheduled content to a digital screen.

Why it matters: It supports dependable updates and playback without requiring a venue team to manage advertising files.

Monthly ad plays are the scheduled completed appearances of an ad during a month on a selected screen.

Why it matters: This count provides a practical way to understand planned message frequency at a location.

A network is a group of participating venues connected through the DDM screen program.

Why it matters: A network gives advertisers a set of local placement options and helps venue partners share visibility.

A network zone is a defined group of nearby screens or venues used for planning placements and category protection.

Why it matters: Zones help DDM discuss local reach and competitor considerations with greater clarity.

Out-of-home advertising reaches people in public places rather than through media they use at home.

Why it matters: It puts a business message into daily routines such as dining, shopping, exercise and appointments.

Placement is the decision to run an advertisement on a particular screen or set of screens.

Why it matters: Placement affects the venue setting, nearby community and type of customer who may encounter the message.

Proof of play is a record that scheduled content was delivered and displayed on a screen.

Why it matters: It provides campaign reporting support and helps confirm that placements are being managed as planned.

A quarterly creative update is a planned refresh of an advertisement or screen message during the year.

Why it matters: Updated creative can keep a message current when offers, services or seasonal priorities change.

Reach is the number of different people who may have an opportunity to encounter an ad.

Why it matters: It helps frame the breadth of possible local exposure, separate from how often one person may see the ad.

Rotation is the recurring schedule that places an ad among other approved screen content.

Why it matters: It determines how a message appears repeatedly over time without requiring manual playback.

A screen location is the specific participating business and area within it where a DDM screen is installed.

Why it matters: A location shapes the environment, customer activity and local context around your advertisement.

A screen network is the collection of DDM screen locations available for local advertising and partner messages.

Why it matters: It gives businesses options to select one location or a broader group based on their goals.

A Venue Partner is a qualified business that hosts a professionally installed DDM screen.

Why it matters: The venue can promote its own business inside the location and across nearby participating venues while DDM manages the screen, creative and program.

Visibility is the opportunity for a business message to be noticed by customers in a local venue.

Why it matters: Consistent visibility gives your business more chances to become familiar before a customer needs your service.