MENU

SALON + BARBERSHOP MARKETING

BE THE SALON LOCAL CUSTOMERS REMEMBER

Stay visible before local customers decide where to book their next haircut, color, grooming, or beauty service. DDM puts your business on indoor digital screens inside places people already visit throughout the communities you serve.

THE BUSINESS CHALLENGE

BE FAMILIAR BEFORE THE NEXT APPOINTMENT

CUSTOMERS HAVE OPTIONS

Local customers can compare salons, barbershops, independent professionals, reviews, pricing, services, and convenience before choosing where to book.

APPOINTMENTS REPEAT

Haircuts, color, grooming, and beauty services create recurring decisions throughout the year.

RECOGNITION CAN SUPPORT THE NEXT CHOICE

A strong local salon can still be overlooked when another name is easier to remember.

LOCAL NETWORK PROOF

STAY VISIBLE BETWEEN APPOINTMENTS

DDM operates a real indoor screen network across Chicago's western suburbs. Salons and barbershops can use selected local screens to stay visible during the everyday routines that happen between appointments, helping the business remain recognizable when the next booking decision comes up.

Indoor digital advertising screen at Crosstown Pub & Grill in Naperville
CROSSTOWN PUB & GRILLLive DDM Venue Partner
34 SCREENS ACROSS 33 VENUE PARTNERSLocal placements across the DDM western-suburban network.
APPROX. 1,500 PLAYS / MONTHPer selected screen, based on the DDM network average.
PROFESSIONAL AD CREATIVE INCLUDEDDDM creates television-ready motion advertising and manages campaign deployment.

Screen and category availability are confirmed individually. A venue's presence in the DDM network does not imply availability for every advertiser category.

THE APPROACH

KEEP THE PLAN SIMPLE

01

CHOOSE THE MESSAGE

Focus on the service, promotion, specialty, appointment reason, or reason to remember your business that you want local customers to recognize.

02

PLACE IT LOCALLY

Select relevant indoor screens based on the communities you serve, audience fit, and current category availability.

03

MAKE THE NEXT STEP CLEAR

Give customers an easy way to call, book online, visit your website, view services, or learn more.

SALON ADVERTISING QUESTIONS

FREQUENTLY ASKED QUESTIONS

WHERE CAN SALON OR BARBERSHOP ADS APPEAR?

Campaigns can run on selected DDM screens inside participating restaurants, fitness facilities, retail locations, recreation venues, service businesses, healthcare environments, and other local settings. Available screens are confirmed for each campaign.

CAN I FOCUS MY CAMPAIGN ON SPECIFIC COMMUNITIES?

Yes. Screen selection can be based on the communities you want to reach, current network locations, audience fit, and category availability. DDM reviews available placements with you before the campaign is launched.

HOW OFTEN DOES MY AD APPEAR?

A selected DDM screen averages approximately 1,500 scheduled ad plays per month across the network. Actual delivery varies by venue operating hours, campaign timing, selected screens, and scheduling.

Learn how DDM measures delivery →

WHO CREATES THE AD?

DuPage Digital Media handles the creative and deployment. You review the finished advertisement before it runs.

SALON + BARBERSHOP MARKETING

SEE WHERE YOUR BUSINESS COULD BE SEEN

Tell us which communities you want to reach. We'll review current screen and category availability and help identify a practical local visibility plan for your salon or barbershop.