30
leads generated per month
10
Leads closed per month
$30,000
in sales per month
10x
ROI
About the business
Business description as supplied with the case study.
Affordable Painting & Remodeling specializes in transforming homes with expert deck building, screened-in porches, interior and exterior painting, and kitchen and bathroom remodeling. Whether indoors or out, they deliver high-quality craftsmanship and exceptional results tailored to enhance comfort and style.
The Challenge
Affordable Painting and Remodeling needed a way to consistently generate quality leads for their remodeling services, including kitchen makeovers, bathroom upgrades, and custom deck builds. Despite offering top-tier craftsmanship, they were struggling to get in front of the right homeowners ready to invest in their homes.
The Solution
To help Affordable Painting and Remodeling attract more clients, a two-part strategy was implemented.
First, a professionally designed website was built that clearly outlined their services in kitchen remodeling, bathroom remodeling, and deck building. The website was optimized for SEO and included strong calls to action to encourage quote requests. Second, a targeted pay-per-click (PPC) campaign was launched using a $3,000 monthly ad budget. The ads were focused on homeowners actively searching for remodeling services in their area, driving qualified traffic straight to their new website.
Together, these efforts created a seamless customer journey from ad click to consultation.
The Results
Within the first 30 days, the campaign delivered consistent and high-quality results. The campaign generated 30 leads per month, out of which the client was able to close 10. This translated into $30,000 in sales directly attributed to the PPC campaign. With a $3,000 ad spend, the return on investment was 10 times the budget. The website played a key role in converting traffic into leads by showcasing their work and establishing credibility. Overall, the campaign not only delivered immediate revenue but also positioned Affordable Painting and Remodeling for sustainable long-term growth.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.