Geofencing
Geofencing/Display Helps Battino Law Generate Awareness for their Services
55,039
Impressions
0.98%
Engagement Rate
0.16%
Click-through Rate
About the business
Business description as supplied with the case study.
Battino Law PLLC prioritizes clear, direct communication by giving clients access to attorney Louis J. Battino via call or text. With flexible meeting options and a focus on transparency, the firm ensures quality legal representation and helps clients fully understand their legal options at a reasonable cost.
The Challenge
Battino Law aimed to enhance visibility and attract clients but struggled to reach high-intent audiences in key locations.
The Solution
A geofencing strategy was implemented in Knoxville, TN, targeting legal offices, childcare centers, and high-traffic areas. Ads saw top engagement on LINE WEBTOON (12.90% CTR) and Words With Friends 2 (1.25% CTR), with dynamic creatives outperforming static ones. Enhanced tracking improved online interaction measurement.
For legal professionals, geofencing ensures ads reach potential clients at key locations like government buildings and businesses. Dynamic ads adjust to user behavior, boosting engagement and conversions.
The Results
The campaign delivered 55,039 impressions and exceeded industry benchmarks with a 0.16% CTR (national average: 0.05%–0.10%). It generated 88 clicks and a 0.98% engagement rate, with top CTR placements on LINE WEBTOON (12.90%), Words With Friends 2 (1.25%), and wate.com (1.12%). Through strategic geofencing, Battino Law enhanced its digital presence, ensuring potential clients in Knoxville found them first. Further refinements in retargeting and conversion tracking will drive even stronger results.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.