Google Business Profile
From Visibility to Lead Generation: Strengthening Local Search Authority for AmeriForce Environmental Services
39.5%
Increase in Calls from Google Business Profile
27.6%
Increase in Total Google Business Profile Views
27%
Increase in Google Maps Profile Views
21.8%
Increase in Business Profile Interactions
About the business
Business description as supplied with the case study.
AmeriForce Environmental Services is a professional environmental remediation company with over 16 years of industry experience, specializing in lead abatement, asbestos abatement, and asbestos removal. They are committed to providing safe, compliant, and efficient solutions for residential and commercial properties. With a strong focus on regulatory standards, safety protocols, and customer trust, AmeriForce has built a reputation as a reliable authority in hazardous material remediation within their market.
The Challenge
AmeriForce Environmental Services has over 16 years of industry experience, but prior to May 2025 their Google Business Profile was not fully optimized to capture high intent search traffic. While they provided essential services like lead abatement, asbestos abatement, and asbestos removal, their online visibility did not reflect their expertise or authority in the Denver market. They needed stronger positioning in discovery searches so that customers actively searching for asbestos services would find them first. Without consistent optimization, structured updates, and strategic keyword alignment, they risked losing leads to competitors who were more visible in Google Maps and Search results.
The Solution
A comprehensive Google Business Profile management strategy was implemented, focused on consistent optimization, keyword reinforcement, and structured content updates. The approach centered on feeding Google relevant information about AmeriForce Environmental Services to strengthen search relevance for core industry terms such as asbestos, lead abatement, asbestos abatement, and asbestos removal. Service listings were enhanced, descriptions optimized, and engagement signals increased through strategic posting and profile activity. The objective was to improve discovery visibility, increase interactions, and position AmeriForce as a trusted authority in asbestos services throughout their service area.
The Results
From November through January 2026 compared to the same timeframe the previous year, AmeriForce experienced significant measurable growth. Business profile interactions increased by 21.8%, calls from the profile rose by 39.5%, and website clicks increased by 16.7%. Profile views grew by 27% on Google Maps and 15% on Google Search, resulting in a total 27.6% increase in Google Business Profile views. Most importantly, AmeriForce is now consistently appearing in high intent industry searches for asbestos related services, demonstrating stronger visibility, improved ranking authority, and increased customer discovery beyond branded searches.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.