Google Business Profile
Strengthening Discovery Search Presence for a 23 Year Local Favorite
83.2%
Increase in Menu Views
25%
Increase in Calls
21.6%
Increase in Business Profile Views
33%
Increase in Google Search Profile Views
About the business
Business description as supplied with the case study.
Junz Sushi is led by owner and chef Jun Makino, who was born in Tokyo and raised in a family of restaurateurs. With early training in traditional Japanese cuisine and professional mentorship from French chef Jean Louis Palladin, Jun blends his Japanese heritage with French culinary influence to create a unique dining experience that showcases both traditions at their finest.
The Challenge
Junz Sushi has proudly served its community for 23 years, but prior to May 2024 their Google Business Profile was not fully optimized to capture high volume discovery searches. While they had strong brand recognition locally, the opportunity was in expanding visibility beyond branded searches and ranking for high intent terms like restaurants, sushi, and food near me. Without a consistent strategy to feed Google optimized content and structured updates, they risked losing traffic to competitors in a highly competitive restaurant market. The goal was to increase visibility, traffic, and customer actions by strengthening their authority in broad food and restaurant searches.
The Solution
A strategic Google Business Profile management plan was implemented, focused on keyword reinforcement, consistent updates, menu optimization, and engagement driven activity. The strategy centered on improving Junz Sushi’s visibility in discovery searches such as restaurants, food near me, sushi, and restaurants near me. By continuously feeding Google relevant information, optimizing profile content, and encouraging engagement signals, Junz Sushi’s ranking authority was strengthened. The focus was to ensure that when customers searched for general restaurant or food related terms, Junz Sushi appeared prominently even when their brand name was not included in the search.
The Results
From November 2025 through January 2026 compared to the same timeframe the previous year, Junz Sushi experienced significant measurable growth. Business Profile views increased by 21.6%, reaching 43,906 total views. Calls increased by 25%, website clicks rose by 22%, and menu views increased by an impressive 83.2%. Profile visibility grew by 12% on Google Maps and 33% on Google Search. Most importantly, Junz Sushi is now showing up for high volume discovery searches including restaurants at 13,000 searches and food near me at over 1,600 searches, demonstrating strong online authority and expanded customer reach beyond branded traffic.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.