Social Media Management
Achieving Higher Reach and Stronger Engagement Through Social Media
16.1%
increase in Facebook Reach
20%
increase in Instagram Reach
73.6%
audience were women
50,000+
Total content reach per quarter
About the business
Business description as supplied with the case study.
Homewood Suites Cape Canaveral is just a mile from Port Canaveral’s cruise ships and 20 minutes from the Kennedy Space Center. Guests enjoy a Tiki Bar, fully equipped kitchens, complimentary breakfast, free WiFi, and a 24-hour fitness center with a Peloton® Bike. The hotel also hosts a weekly evening social, creating a convenient and welcoming stay for both leisure and business travelers.
The Challenge
Homewood Suites Cape Canaveral wanted to expand its online visibility and connect with potential guests traveling for cruises and space-related tourism. However, its social media presence was not reaching enough people in the local area or the broader travel audience. Engagement was limited, and the hotel needed a strategy to strengthen awareness and highlight its amenities such as the Tiki Bar, fully equipped kitchens, and proximity to Port Canaveral and the Kennedy Space Center.
The Solution
A social media marketing strategy was implemented, designed to target the hotel’s ideal audience by leveraging both Facebook and Instagram. The approach focused on increasing reach through optimized posting, tailored content that highlighted the hotel’s unique features, and a consistent cadence that aligned with audience interests.
Special attention was given to promoting the hotel’s proximity to Port Canaveral cruise terminals and space exploration attractions, while also showcasing amenities that appeal to travelers and families.
The Results
The campaign delivered strong growth in visibility and engagement. Facebook reach climbed to 16.5K, marking a 16.1% increase, while Instagram reach rose by 20%. The hotel attracted a highly engaged audience, with women making up 73.6% of responses and the 45-54 age group showing the strongest interaction. Starting with about 500 collective total reach prior to management began, they are now at 50k+ total per quarter!
Local awareness grew as well, with top engagement coming from nearby cities including Merritt Island, Cocoa Beach, and Titusville. These improvements positioned Homewood Suites Cape Canaveral as a go-to stay for cruise travelers and space enthusiasts alike.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.