Social Media Management
Social Media Success Story: Elevating Hampton/Home2 Suites in Cape Canaveral
73.8%
Increase in Facebook Reach
50%
Increase in Facebook link clicks
50%
increase in Instagram followers
50,000+
Total content reach
About the business
Business description as supplied with the case study.
Hampton/Home2 Suites in Cape Canaveral is a convenient hotel located less than a mile from Port Canaveral Cruise Terminal and close to top attractions like Exploration Tower and the Kennedy Space Center. Guests can enjoy complimentary breakfast, a pool, a fitness center featuring a Peloton Bike with toe cages, and an outdoor Tiki bar. With its prime location and modern amenities, the hotel provides the perfect stay for both leisure travelers and cruise passengers.
The Challenge
Hampton/Home2 Suites in Cape Canaveral struggled to gain visibility in a highly competitive tourist market. Before the campaign, their social media presence was limited, generating around 500 total views across platforms. This lack of reach and engagement made it difficult to showcase the property’s amenities and attract cruise passengers and tourists planning their trips to Cocoa Beach and Port Canaveral.
The Solution
To increase awareness and attract more bookings, a social media content strategy was developed, tailored to highlight the hotel’s unique location and guest experience. The suites, amenities like the outdoor Tiki bar and Peloton-equipped fitness center, and the proximity to attractions like Kennedy Space Center and Cocoa Beach Pier were showcased.
Using engaging formats such as reels, posts, and stories, the campaign was designed to inspire travelers, drive traffic, and grow a more connected social community.
The Results
The campaign delivered strong results, transforming Hampton/Home2 Suites’ online presence. From April to June 2025, Facebook content reached 35,118 users, marking a 73.8% increase compared to the previous quarter. Facebook link clicks rose by 50%, demonstrating growing interest in the hotel’s offerings, while page visits increased by 27.3%. Instagram followers also grew by 50%, reflecting a stronger connection with the brand.
Collectively, the hotel’s content now attracts over 50,000 viewers each quarter, a dramatic improvement from just 500 views before the campaign, directly leading to higher booking activity.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.