$2,775
Monthly Recurring Revenue
$2,504
One Time Revenue Generated
6
New Membership conversions
3
high intent landing pages driving results
About the business
Business description as supplied with the case study.
Med Lounge is dedicated to helping clients achieve their personal wellness and aesthetic goals. They offer a range of medical spa services designed to boost confidence, from anti-aging treatments to safe and effective weight loss solutions. With expert guidance and sought-after services, Med Lounge helps clients feel like the best version of themselves while providing a premier spa experience in Orange County.
The Challenge
Med Lounge wanted to grow their client base while promoting their high-demand medical spa services in a competitive Orange County market. They needed a strategy that would generate immediate leads for injectables, peptides, and hormone treatments while also encouraging long-term client engagement through ongoing memberships. Balancing short-term conversions with long-term revenue stability was a key challenge for their marketing approach.
The Solution
Targeted PPC campaigns were implemented, linked to dedicated landing pages for injectables, peptides, and hormone treatments. Each campaign was designed to attract high-intent clients and convert them into paying customers. In addition, the strategy emphasized memberships to create consistent revenue streams, allowing Med Lounge to maximize lifetime client value.
Management of ad spend and ongoing monitoring ensured that campaigns were optimized for both immediate results and sustained growth.
The Results
Med Lounge experienced a strong return on investment through a combination of one-time purchases and ongoing memberships. The campaigns generated $2,775 per month in recurring revenue and $2,504 in one-time costs, demonstrating immediate financial impact. As memberships continued month-to-month, client lifetime value increased, providing Med Lounge with long-term revenue stability. The strategy effectively positioned the business for sustained growth and profitability.
Initial Investment and Ad Spend:
Ad Spend: $1,200 per ad (Total: $3,600)
Management Cost: $1,200
Total Initial Investment: $4,800
Ongoing Monthly Costs (Memberships):
Client 1: $199
Client 2: $199
Client 3: $284
Client 4: $209
Client 5: $1,600
Client 6: $284
Total Ongoing Monthly Costs = $2,775/month
Lifetime Client Value & ROI Impact:
The ongoing monthly memberships represent a consistent revenue stream. Since the memberships are month-to-month with a 3-month contract, each client's lifetime value continues to grow, providing long-term revenue stability. This structure results in an increasing ROI as clients remain engaged with Med Lounge over time.
One-Time Costs:
Cost 1: $655
Cost 2: $1,500
Cost 3: $150
Cost 4: $199
Total One-Time Costs = $2,504
Conversion Sales Summary:
Total Ongoing Monthly Costs = $2,775/month
Total One-Time Costs = $2,504
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing. This study reports marketing performance only. It makes no claim about any health product, treatment or outcome.