49.8%
Increase in Business profile interaction
88
new calls made
247
Direction requests made
77.3%
increase in website clicks
About the business
Business description as supplied with the case study.
Zivel Performance and Recovery is a wellness center that offers advanced treatments such as CryoSkin, Dry Float Therapy, Red Light Therapy, Body Contouring, and specialized recovery services designed to reduce pain, ease stress, and support overall rejuvenation for clients seeking effective wellness solutions.
The Challenge
Zivel Performance and Recovery needed stronger engagement through its Google Business Profile to connect with more people searching for wellness and recovery services. Their advanced treatments were not receiving enough visibility, and key engagement metrics such as calls, direction requests, and website clicks were lower than desired. With competitors offering similar services, Zivel required a clear path to increase profile interactions and convert online interest into real customer actions. Improving these metrics was essential for boosting overall visibility and attracting more individuals seeking solutions for pain relief, body contouring, and recovery support.
The Solution
To strengthen Zivel’s online presence, a focused Google Business Profile optimization strategy was developed, centered on the engagement metrics highlighted in the GBP report. This approach included enhancing the profile content to encourage more user interactions, updating information for clarity and relevance, and improving visibility across Google Search and Maps. Service descriptions were optimized, stronger visual content was added, and accurate category alignment was ensured.
These updates were designed to drive more calls, direction requests, website visits, and overall profile actions, making it easier for potential clients to learn about Zivel’s services and take meaningful next steps.
The Results
The optimization led to clear improvements across all major engagement metrics. Business profile interactions reached 1,014, reflecting a 49.8% increase in overall engagement. Calls climbed to 88, an 18.9% rise that showed more users reaching out directly to inquire about services. Direction requests increased to 247, showing a 12.3% lift in user intent to visit the business. Website clicks surged to 679, resulting in a strong 77.3% increase in traffic from users wanting to explore Zivel’s offerings in greater detail.
These results demonstrated that the optimized Google Business Profile successfully attracted more attention, generated higher quality engagement, and helped Zivel strengthen its overall digital presence.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing. This study reports marketing performance only. It makes no claim about any health product, treatment or outcome.