50,149
impressions
445
engagements
345
ad interactions
100
website visits
About the business
Business description as supplied with the case study.
NC Shed Builders is a locally owned shed construction company based in Durham, NC. They specialize in designing and building high-quality storage sheds that match the style and layout of each client’s home and landscape. With over 20 years of experience and more than a decade in business, the team is committed to delivering durable, custom-built sheds using expert workmanship and premium materials. Unlike big-box stores, they do not offer prefab kits, only hand-crafted, personalized structures.
The Challenge
NC Shed Builders, a local shed construction company in Durham, NC, wanted to increase awareness and drive high-intent traffic to their website during the summer buying season. Competing with big-box retailers offering prefab kits, they needed to highlight the superior quality and customization of their locally crafted sheds to a highly relevant audience.
The Solution
A targeted geofencing campaign was implemented, focused on reaching homeowners and property managers in the Durham area. By drawing virtual boundaries around specific locations like hardware stores, garden centers, and home improvement venues, the ads reached people most likely to be in-market for shed solutions. Each ad emphasized the craftsmanship, custom builds, and local trust NC Shed Builders provides, guiding users to take action through clicks and visits to their website.
The Results
The campaign ran from July to August and delivered strong engagement across the board. It generated 50,149 impressions, capturing consistent visibility throughout the targeted area. Of those, 445 users engaged with the content, leading to 345 ad interactions. Most importantly, the campaign successfully drove 100 visits and 100 clicks to the website, representing highly qualified traffic likely to convert into leads and sales.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.