Google Business Profile
Oswald Building Services Boosts Engagement with Strategic GBP Management
18.5%
increase in GBP Interactions
52.5%
boost in search appearance
914
google business profile views
29.1%
increase in direction requests
About the business
Business description as supplied with the case study.
For over 20 years, Oswald Building Services has been a trusted name in professional facility cleaning and disinfection. Dedicated to maintaining the health and cleanliness of commercial spaces, their mission is to be the best partner a business has ever had.
The Challenge
Despite their long-standing reputation and client satisfaction, Oswald Building Services wasn’t getting the online visibility they deserved. Potential clients searching locally were not seeing their business prominently in search results or maps, limiting inbound inquiries.
The Solution
By optimizing their Google Business Profile (GBP), Oswald Building Services showed up in relevant local searches. Strategic updates, accurate information, compelling imagery, and review management helped improve their profile's engagement. Regular insights monitoring guided ongoing optimization.
The Results
The improvements in Oswald Building Services' Google Business Profile translated into measurable growth in visibility and engagement. Over the campaign period, they recorded 250 interactions on their profile, this is an 18.5% increase compared to the previous reporting period. Their profile appeared in 752 searches, marking a 52.5% boost, and received 914 total views which is up 11.7%. Customers took action directly from the profile, resulting in 204 direction requests (a 29.1% increase), 35 website clicks, and 12 phone calls. These gains highlight the success of the GBP optimization strategy in driving meaningful local engagement and positioning Oswald as a top choice in their service area.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.