Roadside Digital Billboards
Large digital screens along roads and highways. They reach people passing by, and audience figures are usually modeled estimates.
Digital Out-Of-Home Advertising
DOOH ADVERTISINGFOR LOCAL BUSINESSES
Digital out-of-home advertising puts your video ad on screens where customers spend their day. DDM runs place-based DOOH screens inside local restaurants, gyms and medical offices in Naperville and the western suburbs.
DDM confirms screen and category availability before proposing a campaign.
The Short Answer
What Is DOOH Advertising?
DOOH stands for digital out-of-home advertising. It is advertising shown on digital screens outside the home, in places such as roadsides, shopping areas and the inside of businesses. Unlike a printed billboard, a digital screen can run video and rotate several advertisers in a loop.
For a local business, the useful questions are where the screen is and who is looking at it. Roadside screens reach people passing by. Place-based screens reach people who are inside a venue and spending time there.
DDM's DOOH network is place-based: full-motion ads on screens inside local businesses in DuPage, Kane, Will and Kendall counties, Illinois.
Common DOOH Formats
Not All DOOH Reaches The Same People
The format decides who sees your ad and how delivery is measured. Ask how any format counts delivery before you buy.
Place-Based Venue Screens
Screens inside businesses such as restaurants, gyms and medical offices. They reach people who are on location and spending time. This is the format DDM runs.
See How In-Venue TV WorksOther Public-Space Screens
Screens in other public spaces also count as DOOH. Their audience and measurement differ by location and operator, so confirm the details before you plan around them.
How DOOH Is Measured
Plays Are Counted. Impressions Are Estimated.
A Play
One run of your ad on a screen. DDM counts plays and reports them monthly, so you can see how often your ad ran.
An Impression
An estimate of how many people may have had a chance to see an ad. It is a model, not a count. DDM does not present estimated impressions as plays or as customers.
How DDM Runs DOOH
A Managed DOOH Campaign For Local Businesses
Step 1
Choose Screens Around Your Trade Area
DDM recommends screens near where your customers live and shop, and confirms screen and category availability first.
Step 2
DDM Builds Your Ad
A professional 20- or 30-second full-motion ad, included. No designer, no files. You approve it before it plays.
Step 3
Your Ad Plays And Is Counted
Your ad joins a loop that repeats about every 15 minutes. Plays are counted and reported monthly.
Make It Easy To Find You
Pair DOOH With A Strong Local Listing
Someone who sees your ad inside a local business may look you up later. A complete Google Business Profile and a clear website make it easy for them to find your hours, services and contact details.
See Google Business Profile ManagementDOOH Advertising Questions
What does DOOH stand for?
DOOH stands for digital out-of-home advertising: advertising on digital screens outside the home, such as roadside digital billboards and screens inside businesses.
What is place-based DOOH?
Place-based DOOH is advertising on screens inside a specific kind of location, such as a restaurant, gym or medical office. The ad reaches people who are on location and spending time there.
Is a digital billboard the same as DOOH?
A roadside digital billboard is one type of DOOH. DOOH also includes place-based screens inside venues. The two reach different people and count delivery differently.
Who offers DOOH advertising in Naperville and Wheaton?
DuPage Digital Media (DDM) runs place-based DOOH screens inside local businesses in DuPage, Kane, Will and Kendall counties, Illinois. DDM creates the ad, manages the campaign and counts every play.
How is DOOH delivery measured?
It depends on the format. DDM counts plays on its screens and reports them monthly. Roadside audience figures are usually estimates. Plays are a count of how often your ad ran, not a count of customers.
Is DOOH a good fit for a small local business?
It suits businesses that want to be recognized by customers in a defined trade area before those customers need them. It is not a promise of leads or sales, and DDM confirms screen and category availability before proposing a campaign.
Do I need to create the ad myself?
No. DDM creates a professional 20- or 30-second full-motion ad as part of the campaign. You do not need a designer or a finished ad file.
See Which Screens Reach Your Customers
We'll show you the screens open in your trade area. When your category is claimed on a screen, it is closed.
Screen availability, ad length and delivery terms are confirmed in the advertising agreement. DDM counts plays and does not guarantee customers, leads or sales.