MENU

Place-Based Video Advertising

IN-VENUE TV ADVERTISINGFOR LOCAL BUSINESSES

Your full-motion ad plays on TV screens inside restaurants, gyms, medical offices and shops across the western suburbs. DDM creates the ad, manages the campaign and counts every play.

DDM confirms screen and category availability before proposing a campaign.

A DDM digital advertising screen inside Casey's Foods in Naperville
A DDM screen inside Casey's Foods, Naperville.

The Short Answer

What Is In-Venue TV Advertising?

In-venue TV advertising is video advertising shown on screens inside a business your customers are already visiting, such as a restaurant, gym or medical office. The viewer is on location with time to look, so your ad is seen where they are spending time instead of while they scroll or drive past.

DuPage Digital Media (DDM) operates a network of these screens in DuPage, Kane, Will and Kendall counties, Illinois. Advertisers get a full-motion ad built for them, placement on screens chosen around their trade area, and a count of every play.

It is sometimes called place-based advertising, venue TV advertising or indoor digital billboard advertising. Those names describe the same format: a TV-style ad on a screen inside a local business.

How It Works For Advertisers

From Category To Counted Plays

  1. Step 1

    Choose Your Screens And Category

    DDM recommends screens around where your customers live and shop, then confirms screen and category availability before proposing a campaign.

  2. Step 2

    DDM Builds Your Ad

    A professional 20- or 30-second full-motion ad, included. No designer, no files. You approve it before it plays.

  3. Step 3

    Your Ad Joins The Loop

    Your ad plays in a loop that repeats about every 15 minutes, so a customer who stays a while may see it more than once.

  4. Step 4

    You See The Plays

    Each play is counted and reported monthly. Plays are a count of how often your ad ran, not a count of customers.

Why Indoor Screens

How In-Venue TV Compares

You already know billboards, social ads and radio. Here's how indoor screens compare.

ChannelWhere your customer isWhat you can verifyReach
Indoor screens (DDM)Inside a local business, spending timeEvery play is countedYour trade area
Outdoor billboardDriving pastReach is estimatedWhoever uses that road
Social adsScrolling a phoneDelivery reported by the platformSet by targeting
RadioListening, not seeingReach is estimatedThe whole metro area

Which format fits depends on your goal.

Compare Indoor Screens to Outdoor Billboards

Where The Screens Are

Real Screens Inside Real Local Businesses

Screens run inside restaurants, gyms and fitness studios, medical offices, family entertainment centers, pet stores and car washes in Aurora, Batavia, Bolingbrook, Montgomery, Naperville, North Aurora, Oswego, Plainfield, Villa Park, and Winfield. Confirm current placements and availability with DDM before you plan a campaign.

View All Screen Locations

For Venue Owners

Host A Screen In Your Business

If you own a restaurant, gym, medical office or other high-traffic location, you can apply to host a DDM screen. Qualified venues receive a professional digital screen, two custom full-motion ads and complete management at no cost.

DDM reviews each venue to confirm whether it qualifies for the network.

Check If My Venue Qualifies

In-Venue TV Advertising Questions

What is in-venue TV advertising?

In-venue TV advertising is video advertising shown on screens inside a business customers are already visiting, such as a restaurant, gym or medical office. Because the viewer is on location, the ad reaches them where they are spending time.

Who offers in-venue TV advertising for local businesses near Naperville?

DuPage Digital Media (DDM) runs a network of indoor screens inside local businesses in DuPage, Kane, Will and Kendall counties, Illinois. DDM creates the ad, manages the campaign and counts every play.

How is in-venue TV different from an outdoor billboard?

An in-venue screen reaches people who are inside a business and spending time there, while an outdoor billboard reaches people driving past. Every play on an in-venue screen is counted, while roadside billboard reach is estimated. The right format depends on whether you want broad passage or repeated exposure in a defined local market.

How often does my ad play?

Ads run in a loop that repeats about every 15 minutes. Final delivery terms are confirmed in your advertising agreement.

Do I need to make the ad myself?

No. DDM creates a professional 20- or 30-second full-motion ad as part of the campaign. You do not need a designer or a finished ad file, and you approve the ad before it plays.

How do I know my ad played?

DDM counts each play and reports plays monthly. A play is a count of how often your ad ran on a screen. It is not a measure of how many customers saw it or acted on it.

Can a competitor advertise on the same screen?

Category protection may be available for an agreed screen or group of screens. Once an eligible advertiser secures a protected category, competing businesses cannot use the same protected placement during the agreed term. Availability is confirmed against the current advertiser roster.

Can my business host a screen?

Qualified high-traffic venues can host a DDM screen at no cost. DDM reviews each venue to confirm it qualifies. Use the venue partner page to check eligibility.

See Which Screens Fit Your Business

We'll show you the screens open in your trade area. When your category is claimed on a screen, it is closed.

Find My Screen Options

Screen availability, ad length and delivery terms are confirmed in the advertising agreement. DDM counts plays and does not guarantee customers, leads or sales.