Google Business Profile
Google Business Profile Optimization Drives Local Growth for Big Stuff Storage
82.5%
website clicks increase
30%
profile interactions increase
15.9%
direction requests increase
7.4%
profile views increase
About the business
Business description as supplied with the case study.
Founded in 1995, Big Stuff Storage has been providing secure and reliable indoor and outdoor vehicle storage in Wellington, Colorado for nearly three decades. They offer flexible options for storing cars, RVs, boats, trailers, and more, with a family-friendly approach, local ownership, and a commitment to personalized service.
The Challenge
Big Stuff Storage had been a trusted name in vehicle storage for decades, but their online presence did not reflect their reputation. Their Google Business Profile was underutilized, appearing in only two relevant searches and receiving minimal engagement. With few website clicks and low direction requests, they were missing out on potential customers actively searching for storage solutions in their area.
The Solution
To boost visibility and drive local traffic, a strategic Google Business Profile optimization plan was implemented. This included updating key business information, adding high-quality photos, posting regular updates, and actively managing reviews. Improving local keyword relevance was also a focus, to ensure Big Stuff Storage would appear in more search queries related to vehicle and trailer storage in Wellington, CO.
The Results
Within the first 4 months, Big Stuff Storage saw a 30% increase in profile interactions and an 82.5% increase in website clicks. Direction requests rose by 15.9%, and overall profile views grew by 7.4%. Most notably, their profile now appears in over 10 relevant search terms, significantly expanding their reach and helping more local customers find a reliable storage solution.
As a result of this growth, the client sold out their storage spaces and is now expanding their location to meet the demand.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.