$3,700
Total Ad Spend
$91,972
Total Sales Generated
20.71x
ROI on Ad Spend
$4,440
Total Cost vs. Revenue
About the business
Business description as supplied with the case study.
Guardian Concrete Coatings is a locally owned, husband-and-wife business in South Bend specializing in polyurea and polyaspartic concrete coatings. Committed to quality, customer satisfaction, and community, they help homeowners and businesses transform and protect their concrete surfaces with durable, low-maintenance solutions.
The Challenge
Guardian Concrete Coatings wanted to expand their reach and generate consistent, high-quality leads in a competitive local market. As a husband-and-wife team with a strong reputation for quality and community values, they needed a strategy that would not only increase visibility but also attract homeowners and businesses ready to invest in concrete coating services. With many local competitors and seasonal fluctuations in demand, they faced the challenge of turning online interest into real sales while staying within a reasonable marketing budget.
The Solution
A targeted PPC campaign was launched, focused on high-intent keywords related to concrete coatings in South Bend and surrounding areas. The campaign was designed to highlight Guardian’s unique value which is fast, durable, and beautiful transformations for garages, patios, pool decks, and more. Ad copy, landing page relevance, and bid strategies were optimized to ensure each dollar was used efficiently. Throughout the campaign, performance was continuously monitored and targeting adjusted to improve lead quality and reduce wasted spend.
The Results
The PPC campaign generated $91,972 in total sales from just $3,700 in ad spend, with a total investment of $4,440 including management. This produced a return multiple of 20.71, proving that paid advertising can be a powerful growth driver when combined with strong service delivery and a clear message. Guardian Concrete Coatings not only increased their bookings but also strengthened their online presence in the local market, setting the stage for long-term growth.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.