$51,111
ROI
123%
Website clicks increase
29%
customer calls increase
42%
google maps views increase
About the business
Business description as supplied with the case study.
Fix Auto USA is a nationwide network of trusted collision repair shops founded to deliver consistent, high-quality service for vehicle owners and insurers, with a mission to recruit the most reputable businesses and uphold the highest standards of craftsmanship.
The Challenge
Fix Auto Tempe wanted to strengthen its online presence and capture more qualified leads. Although the business already had a recognizable brand, competition in the auto repair industry made it difficult to stand out in search results and convert online interest into actual customers. The challenge was to create a digital marketing approach that not only drove visibility but also produced measurable business outcomes.
The Solution
A combined strategy using Search Engine Marketing (SEM) and Google Business Profile (GBP) was developed. By running a $7,500 SEM campaign, Fix Auto Tempe was able to target high-intent keywords and reach potential customers at the exact moment they were searching for collision repair services.
At the same time, optimizing GBP ensured the business showed up prominently in local searches, boosted engagement, and strengthened credibility. This integration allowed paid campaigns to generate demand while GBP converted interest into action.
The Results
The one-month SEM campaign produced an impressive $51,111 return on investment. During the same period, GBP performance showed significant growth compared to the previous timeframe, including a 123% increase in website clicks, a 29% increase in calls, a 29% increase in direction requests, a 42% increase in Google Maps views, and a 22% increase in Google search views. These results highlighted the impact of combining SEM with GBP optimization to drive both visibility and conversions.
Results are taken from this client’s own reporting for the campaign described. They show what happened for this business, not what any other business should expect: results depend on the market, the budget, the offer and the timing.